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What We Do

Local SEO that gets your phone ringing — built for businesses, not algorithms.

We don't sell rankings. We sell phone calls, booked appointments, and signed jobs. Below is exactly what we do, how we tailor it to your situation, and how we've already done it for businesses just like yours.

01 · Services

Everything we do, in plain English.

No jargon. No buzzwords. Each of these services is offered standalone or bundled into a custom retainer based on what your business actually needs.

— 01

📍 Google Business Profile (GBP) Management

Your Google Business Profile is the map pin that shows up when someone searches for what you do. We turn it from a static listing into a lead-generating asset.

  • Full profile optimization & category targeting
  • Weekly posts with geo-tagged photos
  • Review response writing (real human voice, not AI)
  • Q&A management to address common questions
  • Service & product listings kept current
  • Monthly performance grid via Local Falcon
— 02

🔧 Website SEO & Technical Optimization

Most of what holds local businesses back isn't sexy — it's broken redirects, slow page speed, and pages that don't match what searchers want. We fix the unglamorous stuff that actually moves rankings.

  • Site speed & Core Web Vitals improvements
  • Service page rewrites that match local search intent
  • Internal linking structure cleanup
  • Schema markup (helps Google understand your site)
  • Mobile-first usability audits
  • Removing duplicate or thin content that hurts rankings
— 03

📝 Content & Service Pages

Every service you offer should have its own page on your website — written for both Google and the human who's about to call you. We write content that ranks AND converts.

  • 2–6 new service or location pages per month
  • Locally-targeted blog posts (what your customers Google)
  • Meta titles & descriptions optimized for click-throughs
  • Headers, structure, and FAQs for featured snippets
  • Photo & visual integration (no stock-image filler)
— 04

⭐ Reviews & Reputation Management

Review velocity is the single highest-leverage local ranking factor — and it's also what convinces customers to call. We build a system to consistently earn more 5-star reviews.

  • Automated review request workflows for your customers
  • SMS & email follow-up sequences
  • Personalized review responses (each one written by hand)
  • Negative review damage control
  • Review monitoring across Google, Yelp, Facebook
— 05

📊 Local Citations & Listings

Every directory where your business is listed — and every place your phone number appears online — needs to match. Inconsistencies confuse Google and hurt your rankings.

  • Audit of all existing online listings
  • NAP (Name, Address, Phone) consistency cleanup
  • Submission to top 50 directories in your industry
  • Removal of duplicate or outdated listings
  • Industry-specific directory placements
— 06

🔗 Local Link Building

Quality over quantity. We earn links from businesses, organizations, and publications in your local market that genuinely matter — not spammy farms that hurt you.

  • Local sponsorship & partnership outreach
  • Chamber of Commerce & industry associations
  • Guest content placement in local publications
  • Resource page link earning
  • Disavowing toxic backlinks that drag you down
— 07

📞 Call Tracking & Conversion Reporting

You shouldn't have to guess if your SEO is working. Every call, every form fill, and every direction request is tracked and tied back to the source.

  • Dynamic call tracking numbers
  • Form submission monitoring
  • Source attribution (which keyword brought them in)
  • Monthly performance reports in plain English
  • Quarterly strategy review calls
— 08

🏆 Competitor Monitoring

We track the businesses ranking ahead of you and figure out exactly what they're doing — then build a strategy to outrank them ethically.

  • Top-3 competitor analysis
  • Keyword gap reports (what they rank for, you don't)
  • Backlink profile comparisons
  • GBP category & service comparisons
  • Content gap identification
02 · Tailored to Your Situation

Your starting point determines your strategy.

Every business is different. A new shop with no website needs a completely different plan than an established business that just needs to move from page 2 to page 1. Here's how we adapt:

If your Google Business Profile is...

— What we focus on first based on your current GBP state —

Scenario A

Active & generating leads

You're already getting calls and reviews from your GBP. Our job is to protect that, expand its reach, and squeeze out the last 30% of performance that most businesses miss.

  • Refine targeting to capture nearby search areas
  • Test new GBP categories for visibility
  • Increase post frequency & photo geo-tagging
  • Build review velocity for ranking compound
Scenario B

Exists but neglected

The profile is there but hasn't been touched in months. We treat it like a project — full reactivation in 30 days to start ranking again.

  • Full audit of current setup & gaps
  • Reactivation campaign: posts, photos, services
  • Review request sequence to long-time customers
  • Category cleanup if mistargeted
Scenario C

Doesn't exist or unverified

You're missing out on every map-based search. We set it up correctly from day one, get verified, and lay a foundation that compounds for years.

  • Profile creation & verification handling
  • Strategic category & service selection
  • Initial content load: photos, hours, services
  • Local citation foundation to support new listing

If your website is...

— Your site's current state changes our priorities completely —

Scenario A

Modern & generating leads

You have a solid foundation. We focus on making it convert better and rank for more searches without rebuilding what already works.

  • Conversion rate optimization (more leads from same traffic)
  • Service page expansion & internal linking
  • Schema markup & technical fine-tuning
  • Add location-specific landing pages
Scenario B

Outdated or underperforming

Most issues are fixable without a redesign. We do triage on what's broken, prioritize the highest-impact fixes, and avoid expensive rebuilds when possible.

  • Speed & Core Web Vitals optimization
  • Mobile usability fixes
  • Service page rewrites & content cleanup
  • Trust signals & call-to-action overhaul
Scenario C

You don't have one

We build a lean, fast, conversion-focused site designed specifically to support your local SEO from day one — not a generic template that fights against ranking.

  • 5–10 page foundational site build
  • Mobile-first responsive design
  • SEO-ready URL structure & schema
  • Hosting setup & ongoing maintenance plan

Based on your competition level...

— More competition means more strategy, not just more spend —

Low Competition

Small towns & quiet markets

Often the easiest wins. The right basics done consistently can put you at #1 in your area within months — and keep you there with minimal ongoing maintenance.

  • Strong GBP foundation (most haven't optimized)
  • 2–3 service pages targeting top searches
  • Modest review velocity goal: 2–3/month
  • Maintenance-mode budget once ranked
Moderate Competition

Mid-size cities & suburbs

This is where most businesses operate. The fundamentals matter, but you also need a content strategy and review velocity that outpaces your competitors month over month.

  • Aggressive GBP optimization & posting cadence
  • 4–6 new service pages in first 90 days
  • 5+ reviews per month target
  • Competitor backlink analysis & matching
High Competition

Major metros & saturated industries

Competitors are spending serious money on SEO. Winning here requires hyper-local strategy — start by dominating your specific neighborhood before expanding city-wide.

  • Neighborhood-by-neighborhood ranking plan
  • 10+ pages targeting long-tail local searches
  • Aggressive review & reputation strategy
  • Premium link building & PR placements
03 · Your Goal, Our Plan

How we tackle each specific business goal.

Every business comes to us with a different #1 priority. The work changes dramatically depending on what you actually need. Here's exactly how we approach each goal:

01
📞

Get more phone calls

"My phone needs to ring more."

When the only metric that matters is your phone ringing, we strip away vanity metrics and focus on visibility in the exact spots high-intent customers look — Google Maps, the local 3-pack, and "near me" searches. Every step is reverse-engineered from "what makes someone pick up the phone."

Our Plan
  1. GBP optimization first. Most local calls come directly from Google Maps. We turn your GBP into a magnet — services listed, photos updated weekly, posts driving urgency.
  2. Click-to-call optimization. Mobile users dominate local search. We make sure every page and every listing has a tap-to-call button front and center.
  3. Review velocity. Reviews directly affect map rankings AND whether someone calls vs. scrolls past. We build a system to consistently earn 5-star reviews.
  4. Call tracking installed. You'll see exactly which keywords and pages drive calls — and we double down on the winners.
  5. "Near me" content strategy. Pages targeted at people searching with intent like "[service] near me" or "[service] open now."
02
📍

Show up on Google Maps (top 3)

"I want to be in the map pack."

The top 3 map results — the "local 3-pack" — get the majority of clicks for any local search. Getting in there isn't luck; it's a specific combination of GBP signals, proximity, prominence, and relevance that we systematically build over 60–120 days.

Our Plan
  1. Local Falcon grid tracking. We map your current visibility across your entire service area block-by-block to see exactly where you rank and where you don't.
  2. Category & service alignment. The wrong primary GBP category alone can keep you out of the 3-pack. We test categories scientifically.
  3. Proximity expansion. Build location-specific service pages, photo geo-tagging, and citations to expand your "search radius" of relevance.
  4. Review velocity targeting. The 3-pack favors businesses with consistent recent reviews. We engineer a steady flow.
  5. Citation & NAP consistency. Inconsistent name/address/phone listings across the web confuse Google and lock you out of the 3-pack.
03

Build my reputation

"I need more reviews and credibility."

More reviews don't just look good — they directly affect whether you rank higher and whether customers choose you over the next listing. We build a reputation engine that runs in the background and consistently turns happy customers into 5-star reviews.

Our Plan
  1. Review request automation. SMS and email sequences that go out at the perfect moment — right after a successful service or appointment.
  2. QR codes & in-business assets. Physical touchpoints that make reviewing as easy as a scan, designed and printed for your business.
  3. Personalized response writing. Every review gets a thoughtful, human-sounding reply (positive or negative). This is itself a ranking signal.
  4. Negative review damage control. When a bad review hits, we have a playbook to neutralize it without making it worse.
  5. Multi-platform monitoring. Google, Yelp, Facebook, industry-specific directories — we keep eyes on all of them and consolidate alerts.
04
💻

Get leads from my website

"Turn website visitors into paying customers."

Traffic without conversions is a leaky bucket. If people are visiting your site but not calling or filling out forms, the issue is rarely traffic — it's the experience and trust signals on the page. We diagnose where the funnel breaks and fix it page-by-page.

Our Plan
  1. Heatmap & user behavior analysis. See exactly where visitors are dropping off and what they're trying to do but failing to.
  2. Service page rewrites. Most local websites have generic, vague service pages. We rewrite them to address specific customer questions and objections.
  3. Trust signals everywhere. Reviews on every page, certifications visible, real photos of you and your team — the things that make someone trust enough to call.
  4. Multi-step lead forms. Smaller commitments first (just a name and ZIP) followed by deeper qualification — increases form completions dramatically.
  5. Speed & mobile optimization. A 3-second slowdown can drop conversions by 40%. We obsess over performance.
05
🏆

Outrank my competitors

"I see them above me — I want to pass them."

When you have specific competitors in mind, the work becomes surgical. We reverse-engineer exactly what they're doing better, identify their weaknesses, and build a plan to overtake them in 6–12 months without copying their strategy outright.

Our Plan
  1. Top-3 competitor deep audit. Their backlinks, service pages, GBP setup, review velocity, and content gaps — fully documented.
  2. Keyword gap report. Find every search they rank for that you don't, prioritized by traffic and conversion potential.
  3. Content advantage strategy. Cover the topics they cover better, plus the topics they're missing. Quality and depth, not just quantity.
  4. Match-and-exceed link building. If they have 50 local citations, we build 75 — and from higher-authority sources.
  5. GBP & review velocity overtake plan. Engineered to compound past them within 4–6 months.
06
🚀

Full overhaul (all of the above)

"I want everything done right."

For business owners who want comprehensive growth — more visibility, more calls, better website conversion, stronger reputation, and outranking competitors — we run a phased plan over 6–12 months that addresses every layer in the right sequence.

Our Plan (Phased)
  1. Month 1 — Foundation. Audit, GBP fully optimized, technical website fixes, citation cleanup. Quick wins delivered.
  2. Months 2–3 — Content & visibility. Service pages built out, content strategy launched, review automation live, link building begins.
  3. Months 4–6 — Compounding. Rankings start moving meaningfully, conversion optimization begins, competitive gaps closed.
  4. Months 7–12 — Domination. Top 3 local pack achieved, review velocity flywheel running, brand authority established in your market.
  5. Ongoing — Defend & expand. Maintain rankings, expand to nearby service areas, fend off new competitors entering the market.
04 · Our Promise to You

One client per industry, per city.

When you become a client, you're not just buying SEO services — you're buying our exclusive commitment to your market. We will never take on a competing business in your industry, in your city, while you're our client.

It's the only ethical way to do this work. We can't have two dentists in Round Rock paying us to outrank each other. We pick a side, and our entire focus goes toward making you win in your market.

  • No conflicts of interest. You'll never have to wonder if our best ideas are going to a competitor instead of you.
  • Our knowledge of your market is yours. Every insight we develop about your local search landscape stays exclusively with your business.
  • First-come, first-served. Once your industry-city slot is filled, it's locked. Your competitors will have to look elsewhere.
  • You'll always know who else we work with. Full transparency on every other client we have so there are no surprises.
Round Rock, TX — Dental
Your Practice Client
Competitor #1 Blocked
Competitor #2 Blocked
Competitor #3 Blocked
🛡️

When you sign on, your industry slot in your city is permanently closed to competitors.

05 · Proof of Work

Real businesses, real results.

We don't talk about results we can't back up. Here are two active LJMS clients with verifiable performance improvements you can call to confirm.

Case Study · Dental

Alvarado Dental Group

San Diego, CA · alvaradodentalgroup.com · Dr. Anas Najm — Implants, Cosmetic, Full Mouth Rehab
Active Client
1000%
Lead Volume Increase
+30%
Revenue Growth
1980%
“Dentist Near Me” Impressions
The Challenge

Underperforming digital presence in a saturated San Diego market

Alvarado Dental Group came to LJMS with a Google Business Profile that wasn't being managed, an Officite-built website with technical SEO issues (duplicate metadata, dead links, toxic backlinks), and a service catalog that wasn't reflected anywhere on the site. They were invisible to most local dental searches outside of brand name lookups.

San Diego is one of the most competitive dental markets in California — with hundreds of practices fighting for the same patients. Without a serious local SEO foundation, they were losing high-value implant and cosmetic cases to larger practices ranking above them.

Search Console — Latest Signal

The keyword "dentist near me" surged +1,980% in impressions in a single week — from 13 impressions to 312, with 5 direct clicks. Google flagged it as an unusual spike. It was the SEO compounding.

What We Did

Full SEO buildout across GBP, content, and technical layers

  • Built out 16+ new service pages — implants, full mouth rehab, ClearCorrect, cosmetic dentistry, and more
  • Rewrote all meta titles & descriptions for higher click-through rates
  • Cleaned up technical SEO: removed duplicate metadata, fixed dead links, disavowed toxic backlinks
  • Fully optimized the GBP — changed primary category to Dentist, added all services, weekly posts
  • Implemented schema markup via Google Tag Manager
  • Built content strategy around Dr. Najm's specialties without diluting Dr. Mahmood's separate pediatric clinic
  • Strict no-fake-review policy with organic review velocity strategy
Case Study · Construction & Restoration

Fadox Construction & Restoration

San Diego, CA · fadoxconstruction.com · 702 Broadway · (619) 880-6554
Active Client
1924%
Search Impressions Growth (3 mo)
~25
New Leads / Month
33.6K
Monthly Search Impressions
The Challenge

A capable construction firm with no digital presence to match

Fadox Construction & Restoration had the credentials and the project portfolio to compete with much larger firms in San Diego — but their Squarespace website was barely structured for SEO, their Google Business Profile was inactive, and they were missing entirely from searches like "ADU contractor San Diego" and "water damage restoration near me" — the exact searches their best customers were running.

For a service business that thrives on emergency calls (water damage, restoration) and high-ticket projects (ADU builds), being invisible to time-sensitive searches meant losing customers to whoever showed up first on Google.

Within 3 months of starting with LJMS, Fadox went from 1.66K monthly impressions to 33.6K — a 1,924% increase — and started generating roughly 25 inbound leads per month from organic search alone.

What We Did

Squarespace optimization, content engine, and GBP activation

  • Built ADU services page using Squarespace-native plain text formatting
  • Authored water damage restoration blog post targeting emergency search intent
  • Activated and optimized GBP with photo-based posts and weekly updates
  • Wrote review responses in natural human voice (not AI-generated)
  • Configured Squarespace SEO settings, meta data, and URL structure
  • Maintained consistent branding ("Fadox Construction & Restoration" with ampersand) across all citations
  • Ongoing GBP post calendar to maintain ranking velocity

Your industry's spot in your city is still open. Today.

Once we sign on a competitor, your slot is closed. The fastest way to find out if your market is still available is to fill out the assessment — takes 3 minutes.

Get My Estimate → 📞 (512) 553-9675